Beste HUB
A space also dedicated to events
Beyond work
The Beste HUB offers the opportunity to host private daytime or evening events in its spaces. The venue can meet a wide range of needs, providing not only the space itself but also additional services such as: a wired sound system, dimmable lighting, a stage, an area for supplier loading and unloading, restrooms, customization of the external LED wall, and chair rental.
The cultural melting pot
Be-Cult and our initiatives
Restore the value
BesteHUB has a strong connection with its surrounding territorial context. For this reason, Beste benefit company is engaged in returning a multipurpose space to the reality of Prato with the perspective of balancing the business concept with the social one. Architecture and aesthetics are the starting point for an innovative and open space available to the city's heritage.
Be-Cult: Beste and Culture
Be-Cult is Beste’s initiative in support of culture.
We are located in the beating heart of Prato’s industrial district: the Beste HUB. For Beste, it is the headquarters of the apparel division—but not only that.
The BesteHUB aims to be more than just a corporate entity—it is a place of exchange, first and foremost among people from within and beyond the sector: minds, professionals, artists, musicians, and parallel fields such as cinema and theatre. This is because relationships between different entities generate synergies—or rather, opportunities for sharing that consistently spark new ideas.
The intention is to give back to the local area culture and values that we at Beste, through doing business, uphold every day. This building continues the area’s textile culture. It is a cultural legacy that we are committed to nurturing and carrying forward.
Yesterday it was the Affortunati wool mill; today it is the BesteHUB.